Consulenza

Search engine placement

For customers who operate in very competitive sectors, and who need to reach the top spots in the search engines' result pages for specific searches which are vital for their core business, HCE offers search engine placement campaigns.

First we discuss the keyphrases on which to work, then HCE develops a placement campaign aimed at reaching the top spots in the most important search engines for those phrases. This type of campaign requires changes to some pages on the site an/or the creation of new pages within the site: no hidden 'doorway' pages will be created.

Since we don't control the search engines (and no-one else does), we propose a 'pay for performance' payment method. Once the campaign has been set up, we check the engines on a regular basis, and if your site is in the top spots we get paid. If there are no results, there are no expenses (except initial campaign set up costs, where applicable).