Consulenza
Web writing
The average Internet users have a very low attention threshold. Very often instead of reading texts they just browse them, looking for a visual 'hook' to see if the text they have in front of them contains something of their interest. If they don't find anything, every other site is just a couple of clicks away. And reading from a screen is also more tiring than reading from a piece of paper.
This means that on the Internet one has little time to convince the users to have found what they were looking for, supply them with the most important pieces of information and invite them to take an action like purchasing a product, making a reservation, requesting a quote, etc.
HCE directly writes or reviews the texts of many of the sites it builds, developing a global communication strategy for each site and optimizing the contents for the search engines. Writing for the Internet requires condensing the contents in a limited number of clear, effective and informative sentences. Just like the three paragraphs you've just read.
