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In Italy, especially after the so-called 'Internet bubble' burst, there's still some degree of diffidence towards the Internet as a means of direct sales to the users. The smarter businessmen are taking advantage of this diffidence, creating projects that are able to find the right market niches and making substantial gains from a sales channel which drastically reduces distribution costs.

HCE has the right know-how to create e-commerce projects which are fine-tuned to the smallest detail: from search engine optimization to usability, from performance tuning to user behaviour monitoring, from the integration of exotic languages like Chinese and Korean to payment systems that switch bank according to the customer's chosen currency.

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