Internet consultancy services

More than 50% of web surfers use search engines to find what they're looking for, be it information, services or products. Search engine users are usually smart people who know exactly what they're looking for, and want to find it fast.

Search Engine Optimization (SEO) is an essential component in the development of a professional website, since it allows the website to receive visits from quality users who are interested in the products and services offered, and to receive them at no extra cost.

For customers who operate in very competitive sectors, and who need to reach the top spots in the search engines' result pages for specific searches which are vital for their core business, HCE offers search engine placement campaigns.

Reaching the top spots in the search engines, especially for competitive keyphrases, requires work, care and competence. The search engines get more sophisticated every year, and evaluate websites just like a competent human being with a lot of information and time at hand would do.

Contrary to popular wisdom, it is not necessary to submit a site to the search engines. The search engines are perfectly able to find sites by themselves, and a well-optimized site will be found and indexed very quickly.

The average Internet users have a very low attention threshold. Very often instead of reading texts they just browse them, looking for a visual 'hook' to see if the text they have in front of them contains something of their interest. If they don't find anything, every other site is just a couple of clicks away. And reading from a screen is also more tiring than reading from a piece of paper.

The Internet has opened up a great quantity of new channels of communication with customers: from e-mail newsletters (a promotional tool which is almost cost-free, but has a very high spam potential) to techniques that collect user feedback, from search engine placement to paid ads. Each and every channel has its pros and cons, its own methodology and caveats.

Optimize your website's performances